Individual Environmental Initiative: Championing Natural Environmental Issues in U.S. business Organizations

There is little research on the process of how individuals help transform ambiguous environmental issues to actual organizational actions

Champions: "individuals who, through formal organizational roles and/or personal activism, attempt to introduce or create change in a product, process, or method within an organization

• There is difficulty for managers to acknowledge fault for negative environmental issues due to industrial activity and to change business systems to counter these detrimental effects."
• without a champion organizational innovations don't normally go beyond the idea stage

Three activities in the championing process: 1) identify/generate idea or issue 2) make it attractive 3) sell it to the decision maker

• They have a unique vantage point to monitor org, public and regulatory processes and stay up to date on business trends and upcoming environ. legislation
• Issue framing comes down to three important factors: opportunity/threat, urgency, and geographical impact
• champions direct their selling attempts to upper management

An Organization's Paradigm: "The collective values and beliefs of an organization's members about its distinctive attributes

Used qualitative data analysis (n=132) procedures recommended by Strauss (1987)!!! I can't find this fucking thing

Anderson, L. M., & Bateman, T. S. (2000). INDIVIDUAL ENVIRONMENTAL INITIATIVE: CHAMPIONING NATURAL ENVIRONMENTAL ISSUES IN U.S. BUSINESS ORGANIZATIONS. Academy Of Management Journal, 43(4), 548-570. doi:10.2307/1556355